I began my career at the birth of the internet in 1995, back in the days of 14.4 modems, CD-ROMs, and yellow page ads going digital. Over the next three decades I evolved with the web — from Web 1.0 design to large-scale digital marketing and automation. Today, as we enter a new AI-driven era, I bring that same pioneering spirit forward. Just as I was there at the start of the internet, I’m now shaping how people will use, create, and engage with AI tools.

Proficient in Veo 3, Hailuo, ElevenLabs, Sora, Gemini, Grok, and ChatGPT, with a proven ability to quickly adopt emerging technologies and translate them into real-world creative and business applications.

AI & Creative Technology Skills
 

• Generative Video: Veo 3, Hailuo, Sora (text-to-video, cinematic storytelling, animation workflows)

• Generative Audio/Voice: ElevenLabs, Grok (voice synthesis, dubbing, audio editing)

• Large Language Models: ChatGPT, Gemini (scriptwriting, branding, automation, research)

• AI Workflow Integration: Concept-to-deployment pipelines, API-based toolchains

• Creative Production: Video editing, content design, brand storytelling

• Digital Marketing: Email automation, SEO, analytics, customer lifecycle engagement
   

Professional Experience

TruStage (formerly CUNA Mutual Group) — Senior Marketing Automation Specialist
Madison, WI | Nov 2021 – Jul 2025
 

• Led development and automation of high-volume marketing campaigns

• Managed customer lifecycle journeys and email engagement strategies

• Coordinated between technical, marketing, and analytics teams to optimize performance

• Experimented with AI tools to enhance efficiency and personalization
   

Reader’s Digest — Assistant Manager, Digital Marketing Operations
Milwaukee, WI | Dec 2014 – Nov 2021
 

• Oversaw delivery of 20+ newsletters (daily, weekly, monthly), totaling 50M+ sends per month

• Selected and implemented ad placements across newsletter properties

• Partnered with editorial and international teams to ensure brand and technical accuracy
   

Reader’s Digest — Digital Content Producer
Milwaukee, WI | Jul 2010 – Dec 2014
 

• Produced content for Taste of Home and Family Handyman websites

• Implemented SEO strategies to improve page views and search rankings

• Edited and published branded newsletters (Light Desserts)

• Trained teams on WordPress and updated brand graphics across properties
   

Reader’s Digest — Junior Web Designer
Milwaukee, WI | Nov 2006 – Jul 2010
 

• Designed and deployed weekly email newsletters to 1M+ subscribers

• Updated content for Rachel Ray Magazine, Taste of Home, and other RD brands

• Collaborated with cross-functional teams to deliver branded code and campaigns
   

Inwave Internet — Lead Web Designer / Art Director
Janesville, WI | 1995 – 2006
 

• Designed, coded, and maintained 300+ websites during the early days of the web

• Created CD-ROMs, yellow page ads, print campaigns, and promotional videos

• Implemented early SEO strategies before Google defined the playbook

• Directed branding/design efforts for regional clients including ABC Supply, Beloit College, Patch Products, The Janesville Gazette, Kerry Ingredients, and Jerusalem University College
   

Education
University of Wisconsin – Whitewater
B.A. in Art: Graphic Design
B.A. in Electronic Media